![]() You can accept the fact that any movement toward +3 or to the right is a win.You can visualize and quantify where your audience “sits.”.Thinking about persuasion this way has three values: Since everyone in the audience is somewhere on this line or continuum, persuasion in this case means moving them to the right, somewhere closer to +3. 3 means strong opposition to the point that the concept of climate change itself is not even listened to or acknowledged as a valid subject. 2 means disagreement to the point of dismissing the idea pretty quickly. 1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. +1 as mildly in favor of your proposition that is, they think it’s probably true but the issue doesn’t affect them personally.Ġ means neutral, no opinion, or feeling too uninformed to make a decision. +2 means agree but not to the point of acting upon it or only acting on it in small ways. +3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes).
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